|
We have been living in a
fools paradise being sold that she marketing is the new zip to get
your business attracting more revenue streams and gathering a more
sustainable growth herd of customers - women. Now we don't believe
a word of that. Look at the rate of small business closures during
2011 in Australia especially in the retail sector. All of this hype
has been created by an over supply of credit cards and out of
control spending through an over zealous approach to she selling
and she marketing.
So much emphasis has been on
attracting the female market men have slipped off the radar. Is
this ignorance of natural laws or just plain gender discrimination?
Clever and subtle marketing to men might surprise any business with
the results possible. It is correct that both genders need
different marketing styles and strategies to attract each gender.
Men just might be the saviour of the retail industry and they might
not. We have some ideas on this and this could turn your fading
business around. More male thought concepts are needed to revive a
market and media in saturation for the benefit of
women.
Men fall into very different
age groups and social groups as women do. That is not female
owned in any shape or form. Targeting very specific market groups
of men from 18 years through 75 years of age will have enormous
benefits to any business. The wealth factor and niche market areas
for men are enormous. Especially in the over 50 year age
groups.
Go to our He
Marketing section to get your
business profiling completed for only $550 and plan towards a
market strategy of growing a herd of many potential customers with
a different approach - towards men. |
