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A few months ago we put malenirvana.com on
twitter. It's not the first web site we have placed on twitter and
it probably won't be the last. It's been interesting over the past
year watching the performances of different web sites we have
marketed with a twitter and facebook presence. Our feeling is that
facebook is more popular and offers more expanse with social media
than twitter does. I think we can clearly state after 12 months
that both social media sites have really not increased the source
of business through the websites and this will continue to be work
in progress as we monitor all sources of business very
carefully.
Facebook enables businesses to place a
visual aspect to their business and interact with customers and
potential customers. Facebook is not for every business or website.
It does appear that both social media outlets are hands on and both
require a constant flow of messages and information to get results.
What we are trying to determine here whilst being proactive with
both twitter and facebook is what they both deliver in terms of
potential revenue streams to
businesses.
There are undoubtly too many mindless
tweeters on twitter and no doubt that will increase. I mean to say
who gives a rats arse if you are on your way to the hairdresser or
going for a coffee? There also some funny, profound and logical
tweets. It's a huge melting pot of mindless opinions, apt messages
and usefull information. As we said this is work in progress and we
aim to define whether facebook and twitter are just a load of hype,
or whether they can carry any real true value for businesses in the
short to long term. |
