Book Reveiws

Book Reviews-

SHOCKED BY THE BIBLE- THE MOST ASTONISHING FACTS YOU'VE NEVER BEEN TOLD.

Celebrity: How Entertainers Took Over the World and Why We Need an Exit Strategy...

By

Marina Hyde

Marina Hyde hits the nail on the head at least with the title. It's a bit like  "The Triumph of the Airheads" but with a lot more punches. We live in a society that worships celebrities as gods and that is very sad indeed. Media and celebrities combined control peoples reading habits daily. Celebrities are just people at the end of the day and will always be. If this celebrity worshiping continues and by all accords it looks like it will society is well and truly on the way to Idiocracy. This book puts a very realistic spin on what has been evolving through the media for sometime.

Positive Impact

By Gregory Reid & Charlie "Tremendous" Jones.

Take the 57 minute challenge to discover how to make a difference

in your life with

* Powerful leadership strategies for creating alliances while earning respect

* Fresh new business skills that make work fun while increasing profits

* Effortless communication techniques for uncovering a speakers hidden message

For a short read this book can make all the difference in the way you look at life.

she selling - the psychology of selling to women

by Amanda Stevens.

We let Jack Jeddaman loose on this one and this is what he had to say -

"This book written by Amanda Stevens (2000 Young Businesswoman of the Year) had me gasping for air. Amanda is supposedly recognized as Australasia's leading authority on selling to women. This book states if you are involved in selling and marketing then don't piss women off. What she says is basically true they can be revengeful and women will tell anyone who will listen to them about their poor - bad experiences. The book claims that women want to be sold to in a very specific way (hello and men don't...) all you have to do is 'listen' to women and get interested in them. Are women really the fastest growing wealth segment of many markets or is that claim overstated statistical hype by feminists? Amanda hints at categorizing men in a very generalized way. There is an old saying that refers to all persons - " listen to what people are telling us, rather than what they are saying..."

I also listened to a CD interview she did with Pat Mesiti (MMClub). In the CD interview Amanda prolesthetyses on the way of women and the way their brains are wired. Amanda states that women use 10,000 more words a day than men.  Most men in the know understand that's not necessarily words of much relevance to them though. She also states men need to practice saying 'thank you' (law of gratitude) in varied ways more often. This method will keep women coming back. That's not a separate gender issue.

The book does have some interesting stat's and facts which are scientifically proven (well researched) and that's useful. Amanda has come up with another name for the 'raunch culture' of 18 yrs -28yrs  "The Socialite" (ruthless and ambitious). 

Amanda's speak at times is repetitive and generalized and this was also evident in her CD interview. I think it would be good for Amanda to experiment with some changes in her social and adventure circles for her observations to be more convincing. Amanda fails to mention the critical factor when dealing with women. That is they are their own worst enemies. Emotive reactions to situations come from within, which evolves from thought, female and male alike... 

I also jumped on Amanda's web site - sheselling.com.au and at a glance it appears a very 'feminist' organization with no men evident in the 'Our Team' pics and profiles within Splash Consulting, Amanda's company.

Jack Jeddaman